bike help

Here to help.

I’m glad you’ve decided to find out more about Blue Bike.

We help small businesses and nonprofits get their marketing communications moving so they know who they are, they know how to tell communicate effectively all of their awesomeness, and they’re proud to talk about, show off, and live their missions.

My ideal clients are organizations who are tired of feeling buried under all the marketing stuff they have to do and want to do, and they’re ready to tighten up their marketing machine so they can do what they do best: make a difference in the world.


About me

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I’m optimistic and get excited about possibilities. Often my clients come to me frazzled, holding their laundry list of “to-do” items - an annual report, a website, social media content - and not enough time or expertise to do it all in-house. 

After we settle down and map out our initial scope, I can feel and hear them relax. They believe that I will take care of the projects at hand, and I also will take care of them. 

As we learn about one another, my clients begin to realize that they haven’t hired a graphic designer or a project manager, but they’ve hired a strategist. It’s like buying a new car and realizing it can park itself! 

My Superpower

My superpower is having the ability to go meta - I understand what clients are telling me that they need from their marketing and I understand where they are going on their business or nonprofit journey - at the same time. I can connect the dots between the mission statement hanging on the wall and the newsletter that’s driving them insane. 

When those dots are connected, the newsletter becomes a point of pride and power, instead of a drag and drain. When you are confident that your marketing investment is directly connected to the impact of your work, it feels good. 

My mom and “The list”

I’ve always been curious - devouring books, asking questions, solving puzzles, learning about new places, and helping others - resulting in the development of an eclectic collection of interests, skills, and relationships. 

In my family, we are superhuman worker bees. My grandpa, a resourceful, quick-witted character who grew up dirt poor on a Texas cotton farm, used to (half-jokingly) say “No workie, no eatie” and would make up some sort of errand for us to do before Sunday dinner. 

Growing up, my own family lived on a hobby farm with a couple of cows and horses and dogs and cats and a big backyard, so our family chores seemed endless. My mom worked full time at the local newspaper and my dad traveled nearly constantly for work as a freight train conductor, so my brother and I were required to help out. 

Every morning, Mom would write “The List” (everything that must be done before she got home from work). Every morning, we would complain about “The List.” When we got home, I would assign our tasks, organize my every move, and try and complete “The List” in record time and max efficiency. Hanging out the laundry on “socks and underwear” day was brutal, but if I paired the socks as they went up on the line, I could fold them as I took them down (saving precious folding minutes later!). 

Mowing the lawn was a challenge of the highest order, creating new patterns in the grass while trying not to go over a spot twice (ditto vacuuming). I always offered to bag the groceries in a particular order (knowing I would have to put them away anyway when we got home, so they might as well be bagged by cabinet, pantry, and fridge category). From feeding the horses to washing the cars to dusting to dishes, Mom kept us busy.

But, let’s be clear: I hated “The List.” It sucked so hard in my kid brain, and was so unfair. Nonetheless, I always got my chores done anyway. I learned that just doing it was easier than fighting it. I learned that making a chore into a game would help it get done more quickly. I learned that it felt really good to cross things off “The List.”

To this day, I am a creator of lists and optimizer of tasks. “The List” is in my genetic code, and because of that I rarely lose track of what is, what was, and what must come next. 

reaching your goals

When I hear the words, “I want…” from my clients and friends, I am excited for them. It’s brave to tell the world that you are going to take a chance on something uncertain. But wanting something and getting it are different. Getting requires taking steps toward that goal, but what do we do first? I can tell you. Let’s make “The List.” 

I love that moment where I “reveal” the ending, and clients fall in love with their work all over again. 

The best thing about Holly has nothing to do with her writing. It’s her ability to bring an understanding of business intent and reader mindset to the writing that makes her first and foremost a contributor of smarts and style. Don’t get me wrong, her writing is great and the moment Holly locks into the backstory of a project brief, she always exceeds expectations.
— Hickok Cole Creative
 Have you hired a marketing consultant before and got all excited, but just ended up with a high-priced to-do list full of very obvious advice that you still don’t have the capacity to actually tackle? (Or worse….)?
I can see possibilities where others see chaos or roadblocks. From vacation planning to estimating total numbers of moving boxes to mapping out my grocery list, I reflexively nudge order out of chaos. 
 Do you keep thinking, “our website needs updated,” but the even the thought of trying to find the password gives you a headache?
We all need a cheerleader, a safety net, a taskmaster, and a bit of fun. For me it’s - Snap! The job’s a game.
Literally, workers with bees. Grandad and I, c. 1989.

Literally, workers with bees. Grandad and I, c. 1989.

Hey! Summer vacation. Let’s do some really hard work all summer, like raising and training livestock! My 4-H steer and I, c. 1991.

Hey! Summer vacation. Let’s do some really hard work all summer, like raising and training livestock! My 4-H steer and I, c. 1991.

What I believe about marketing

#1: Stick to the basics.

Even with the chaos of social media and everybody freaking out about what they should or shouldn’t be doing, plus worrying about what’s falling through the cracks, I believe the principles of marketing haven’t changed as much as people think they have. Go back to the basics. Figure out:

  • Who you’re trying to reach.

  • Where they get their information.

  • What action you want them to take once you reach them.

  • How you measure success.

#2: Focus on what you’re good at.

I believe that being terrible at something (like graphic design or writing emails or Tweeting) is normal, so stop doing something you’re terrible at and focus on what you’re really good at!

#3: Catch one cat at a time.

People get paralyzed when faced with too many overwhelming choices and long task lists. If we stop trying to herd the cats and start start by focusing on grabbing just one at a time, you’ll feel better, and things will start to fall into place. 

#4: Caring about people is important.

It takes trust to open up your unorganized marketing closet and face the piles of Excel sheets and outdated everything. But I’ve been where you are, and I have hired consultants to help me grow my own business. I believe in earning trust, working hard, and caring about my clients as much as they care about theirs. I approach every job as an opportunity for humility, learning, and service.

#5: Doing good work gets to be FUN!

I’ve found something I love doing, so every day I am re-energized by what’s on my to-do list. I want to help you rewrite your to-do list, see the path forward, and outline ways we can walk together, one step at a time. My dream is, after working with me, you’ll feel the same way about your job as I do about mine.