Here to help.
I’m glad you’ve decided to find out more about Blue Bike.
We help small businesses and nonprofits get their marketing communications moving so they know who they are, they know how to tell communicate effectively all of their awesomeness, and they’re proud to talk about, show off, and live their missions.
My ideal clients are organizations who are tired of feeling buried under all the marketing stuff they have to do and want to do, and they’re ready to tighten up their marketing machine so they can do what they do best: make a difference in the world.
I’m optimistic and get excited about possibilities. Often my clients come to me frazzled, holding their laundry list of “to-do” items - an annual report, a website, social media content - and not enough time or expertise to do it all in-house.
After we settle down and map out our initial scope, I can feel and hear them relax. They believe that I will take care of the projects at hand, and I also will take care of them.
As we learn about one another, my clients begin to realize that they haven’t hired a graphic designer or a project manager, but they’ve hired a strategist. It’s like buying a new car and realizing it can park itself!
My superpower is having the ability to go meta - I understand what clients are telling me that they need from their marketing and I understand where they are going on their business or nonprofit journey - at the same time. I can connect the dots between the mission statement hanging on the wall and the newsletter that’s driving them insane.
When those dots are connected, the newsletter becomes a point of pride and power, instead of a drag and drain. When you are confident that your marketing investment is directly connected to the impact of your work, it feels good.
My mom and “The list”
I’ve always been curious - devouring books, asking questions, solving puzzles, learning about new places, and helping others - resulting in the development of an eclectic collection of interests, skills, and relationships.
In my family, we are superhuman worker bees. My grandpa, a resourceful, quick-witted character who grew up dirt poor on a Texas cotton farm, used to (half-jokingly) say “No workie, no eatie” and would make up some sort of errand for us to do before Sunday dinner.
Growing up, my own family lived on a hobby farm with a couple of cows and horses and dogs and cats and a big backyard, so our family chores seemed endless. My mom worked full time at the local newspaper and my dad traveled nearly constantly for work as a freight train conductor, so my brother and I were required to help out.
Every morning, Mom would write “The List” (everything that must be done before she got home from work). Every morning, we would complain about “The List.” When we got home, I would assign our tasks, organize my every move, and try and complete “The List” in record time and max efficiency. Hanging out the laundry on “socks and underwear” day was brutal, but if I paired the socks as they went up on the line, I could fold them as I took them down (saving precious folding minutes later!).
Mowing the lawn was a challenge of the highest order, creating new patterns in the grass while trying not to go over a spot twice (ditto vacuuming). I always offered to bag the groceries in a particular order (knowing I would have to put them away anyway when we got home, so they might as well be bagged by cabinet, pantry, and fridge category). From feeding the horses to washing the cars to dusting to dishes, Mom kept us busy.
But, let’s be clear: I hated “The List.” It sucked so hard in my kid brain, and was so unfair. Nonetheless, I always got my chores done anyway. I learned that just doing it was easier than fighting it. I learned that making a chore into a game would help it get done more quickly. I learned that it felt really good to cross things off “The List.”
To this day, I am a creator of lists and optimizer of tasks. “The List” is in my genetic code, and because of that I rarely lose track of what is, what was, and what must come next.
reaching your goals
When I hear the words, “I want…” from my clients and friends, I am excited for them. It’s brave to tell the world that you are going to take a chance on something uncertain. But wanting something and getting it are different. Getting requires taking steps toward that goal, but what do we do first? I can tell you. Let’s make “The List.”
I love that moment where I “reveal” the ending, and clients fall in love with their work all over again.