Planning. Strategy. Writing. Editing. Social. Design.
At Blue Bike, we are experienced in assembling a team of experts for specialized projects - or just digging in to accomplish something specific. Whether you’re looking to rebrand, develop an entire campaign, or need your annual report whipped up, we can help.
Strategic Planning & Marketing Planning | With more than a 15-years' experience in marketing, as consultants or in-house, we have developed a process by which marketing is aligned with the strategic plan, focused on outcomes, and measured for continual optimization. We are focused on asking the right questions in a new way and loading you up with the tools to measure whether "marketing" is actually working.
Strategic Marketing Plan + Rebranding - Mid-market philharmonic orchestra
Branding | Logos, right!? No. Absolutely not. Branding is a visual and written impression of your organization's essential offerings to stakeholders - including the logo, of course. From the images and words to stakeholder engagement to mission/vision/values, we walk organizations through the successful process of branding and re-branding effectively.
Rebranding - Engineering firm
Digital Content Library | By compressing months of digital content capture into one intense photo / video / scripting / writing event, we are the most efficient use of your digital marketing budget.
Digital marketing is both visual and rich with words. A photo needs a caption. A biography needs a portrait. We know that effective digital marketing is being able to tell a compelling story in a split second - and both the image and the word must come together powerfully to achieve results. With more than 20-years’ combined experience, we we can develop a full suite of digital content assets to be strategically used throughout a campaign, at less the cost of a single TV-ad shoot.
Our approach to marketing is centered on telling a compelling and authentic brand story and then creating a suite of assets you can immediately use across digital channels – from Facebook to Snapchat to Twitter to Instagram to email to web.
Digital Content Library - Political campaign
Digital Content Library - Consulting Firm
Photo & Video Gallery at our partner firm, Triple Arc
Digital Content Marketing Management + Support | We are skilled in tailoring branded content with the appropriate marketing tools and resources to reach organizational goals. We can create a strategy guide and train your in-house team on how to send out digital content, we can pull together a full strategic marketing plan, or we can manage and implement the digital editorial calendar - ensuring you’re “on social” consistently and effectively.
Our skills, network, and expertise can be applied to all or part of your marketing efforts, depending on your needs. The flexible nature of our consulting partnerships means we have experienced professionals to expand the scope to include branding/rebranding, marketing planning, digital marketing strategy and management, social media, public relations, print, television, and radio advertising, media buying, promotional items, fundraising, events, and analytics/reporting.
Social Media Marketing + Digital Content Library - Travel company
Social Media Marketing - Foodservice company
Marketing Support Services | Individual projects
Photography + videography
Website UX consulting
Copywriting + editing
Social media planning
Content marketing (blogs, newsletters, writing for SEO, etc.)