Let us simplify, reorganize, and streamline your communications.
The purpose of marketing is to educate the right people about your amazing work so they can hire you, support you, find you, or join you.
Marketing should feel like a celebration of your efforts, your talents, your team and your accomplishments.
Many organizations are following current trends or “checking the boxes” when it comes to marketing. You may place ads. Have a Facebook page. Blog. Buy pens with logos on them.
But, why?
At Blue Bike, we start with the questions: "Who are you trying to influence? To do what? Why?"
Those answers then shape what tools, which tactics, and how much effort should be applied to your audience(s) to get them to take action.
By starting with your core values and framing the ideal end result, we can narrow down your options and create an actual step-by-step plan to follow that can be measured for meaningful results.
Do you need someone to brainstorm with? Run your big dreams by? Source a specialist?
Services
Marketing Audit: We help you understand what is working, what isn’t, and what to do next.
Creating Your Marketing Strategy + Plan: Every marketing activity and expense should be tracked for its effectiveness related to its cost. We help write it out so it’s easy for managers and directors to make sound decisions on marketing budgets and tactics.
Branding or Re-Branding: Logos, right!? No. Branding is a visual, written, and experiential impression of your organization's essential offerings to stakeholders. At the end of a rebranding project, you’ll have logos, colors, fonts, and words AND the values to spark meaningful change on the path of embodying your vision.
Coaching, Team-building, and Values-Alignment : Part of what’s awesome about Blue Bike is that we only partner with clients who truly love their work and their customers. By aligning a team with values centered on collaboration and human connection, powerful, resilient organizations are born.
Marketing Support Services
Individual projects or monthly retainer services.
Graphic design
Photography + videography
Website development
Copywriting + editing
Social media planning
Content marketing (blogs, newsletters, writing for SEO, outreach, etc.)