Try Just One (Marketing) Thing Today: LinkedIn Audit

I understand “the overwhelm” just as much as any working-40-something-pet-owning-default-parent-friend-human person can possibly understand. It often feels like a fire hydrant of information, urgent matters, major projects, tiny little chores has been opened up on me, and I only brought one $#@%-ing roll of paper towels.

The overwhelm gets 1,000% worse when you do finally overcome the paralysis/procrastination (take your pick) of ignoring the yucky and finally decide to fix it. But as you dig in, you just feel even worse.

Q: Why can’t I fix it?

A: Because you’re still overwhelmed.

A Marketing Consultant’s Struggle with Marketing: LinkedIn

Last week, I decided that I was going to “participate on LinkedIn.” I am a damn marketing consultant, I know content marketing. I’ll go up in that shit and post some stuffs and <BOOM> success story!

So I opened up the app. Scrolled through the updates. Found myself falling down a rabbit hole of clickable “Guides to ….” and “Strategy Tips You’ll ….” and “Congrats on Joan’s promotion to president of the awesomest place ever” and who the hell is this person, anyway?

Even though I know I can write and promote and market, LinkedIn felt like LinkedIn had always felt for me: a community of exceptionally talented and successful grown-ups patting themselves and their BFFs on the back for being exceptionally talented and successful grown-ups. And I was definitely not at the grown up table.

I followed this routine every day last week: Open LinkedIn. Read the Feed. Feel awful. Close LinkedIn.

Can you imagine how successful my engagement on the platform was to my business? Exactly zero percent.

Even though I know how to use LinkedIn and why I wanted to use LinkedIn, I still couldn’t figure out what the hell I was doing there/here. I was overwhelmed.

Choose Your People and They Will Choose You Back: A LinkedIn Audit

After discussing with my own marketing consultant, I realized my overwhelm was about scope. LinkedIn felt like a fire hydrant because it was. It was a room full of strangers talking excitedly about things that I am not a part of.

Those grown-ups at the grown-up table are simply not my people (no offense, you have lovely job titles and headshots). But, I don’t want to even be at the grown-up table. If I did, I would have gotten a W-2 job a long time ago or changed the name of my business to “Harper Group Strategic Consulting Strategies and Advisors”

NO. I am at the cool kids table. We are sneaking shots and sharing Onion articles and debating philosophy and talking about our last meditation and sharing about our fears of our kids growing up on a burning planet and getting excited about Season 3 of Fleabag. All at the same time.

So, I spent an hour going through every one of my 200 or so connections and Unfollowing, Unconnecting, Un-der-whelm-ing the idea of LinkedIn. And then I refreshed my feed. And it felt truly refreshing. These are waaaay closer to my people. Passionate entrepreneurs. Moms. Recently divorced passionate entrepreneur moms who are working in nonprofits and have a side hustle and a full time job. BOOM. We are killing it.

Once I went through and focused my connections on the real people in the real world I really remember enjoying learning from, reading about, and collaborating with (sometimes just virtually, “real” isn’t necessarily IRL), LinkedIn felt familiar. Like Instagram. Or my Freelance Facebook group.

So, if you’re feeling overwhelmed by your social feed, pare it down. Shrink it up. Focus on the relationships you want to grow and the people you want to work alongside. Do it for your personal feeds and your professional ones, and then the internet will start to feel more and more like a comfortable, supportive place you hang out at.