What I believe about marketing


#1: Stick to the basics.

Even with the chaos of social media and everybody freaking out about what they should or shouldn’t be doing, plus worrying about what’s falling through the cracks, I believe the principles of marketing haven’t changed as much as people think they have. Go back to the basics. Figure out:

  • Who you’re trying to reach.

  • Where they get their information.

  • What action you want them to take once you reach them.

  • How you measure success.


#2: Focus on what you’re good at.

I believe that being terrible at something (like graphic design or writing emails or Tweeting) is normal, so stop doing something you’re terrible at and focus on what you’re really good at!


#3: Catch one cat at a time.

People get paralyzed when faced with too many overwhelming choices and long task lists. If we stop trying to herd the cats and start start by focusing on grabbing just one at a time, you’ll feel better, and things will start to fall into place. 


#4: Caring about people is important.

It takes trust to open up your unorganized marketing closet and face the piles of Excel sheets and outdated everything. But I’ve been where you are, and I have hired consultants to help me grow my own business. I believe in earning trust, working hard, and caring about my clients as much as they care about theirs. I approach every job as an opportunity for humility, learning, and service.


#5: Doing good work gets to be FUN!

I’ve found something I love doing, so every day I am re-energized by what’s on my to-do list. I want to help you rewrite your to-do list, see the path forward, and outline ways we can walk together, one step at a time. My dream is, after working with me, you’ll feel the same way about your job as I do about mine.